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“A goal without a plan is just a wish.”

Antoine de Saint-Exupéry

The following information provided in podcasts was designed for the students oF THINK Global School to get thinking while on the trip to a Tea Plantation in the region of Kerala in Southern India. Upon their return, the students will have 3 days to create a business plan, a marketing scheme (including brand and logo), an advertisement and a sales pitch. They will be evaluated in a Lion’s Den scenario where they will pitch their business ideas to onsite experts who are potential investors.

Part 1 discusses the essentials of creating your own business plan.

Part 2 shares my first-hand knowledge and experience of setting up LaxFit, Ltd. A lacrosse company that operated in Fredericksburg, Virginia between 2008-2012.


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